ABOUT US

SERONINE IS AN INDEPENDENT DESIGNER STREETWEAR BRAND FOUNDED IN 2025 IN A BEDROOM IN CHINA.

THE NAME COMES FROM SEROTONIN. WE USE IT AS A WAY TO THINK ABOUT CLOTHING: HOW A GARMENT CAN SHIFT THE BODY'S STATE, HOW SURFACE CAN HOLD EMOTION, AND HOW WEARING THE RIGHT PIECE CAN FEEL LIKE CONFIDENCE, EASE, COMFORT, OR RELEASE.

THROUGH WAX-BRUSHED SURFACES, ALTERED GARMENT STRUCTURES, LAYERED CONSTRUCTION, AND CONTROLLED SILHOUETTES, SERONINE TURNS FAMILIAR CLOTHING INTO BODY-DEFINED PIECES SHAPED BY MATERIAL, PROPORTION, AND WEAR.