ABOUT US

SERONINE IS AN INDEPENDENT DESIGNER STREETWEAR BRAND FOUNDED IN 2025 IN A BEDROOM IN CHINA.

THE NAME COMES FROM SEROTONIN. WE USE IT TO THINK ABOUT CLOTHING IN A DIFFERENT WAY: NOT JUST AS DECORATION, BUT AS SOMETHING THAT CAN CARRY EMOTION, CHANGE HOW THE BODY FEELS, AND EXPRESS A PERSON'S INNER STATE.

THROUGH WAX-BRUSHED SURFACES, ALTERED GARMENT STRUCTURES, LAYERED CONSTRUCTION, AND CONTROLLED SILHOUETTES, SERONINE TURNS FAMILIAR CLOTHING INTO BODY-DEFINED PIECES SHAPED BY MATERIAL, PROPORTION, AND WEAR.